First Stop Board Barn in Killington has been granted the 2021 Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA). The National Bicycle Dealers Association is a non-profit organization established in 1946 which promotes the interests of cycling and specialty bicycle retail across North America.
The NBDA has certified First Stop Board Barn as being among the top local bicycle retailers in the United States. Fewer than 200 qualified for this honor.
Key to certification is a lengthy application survey that quantifies key elements found in successful retail operations of all kinds. The retailers were also evaluated on phone and email contacts, website appeal and accuracy, and marketing expertise. The process of applying and the outside perspective of the NBDA staff have created a program in which every shop has the opportunity to recognize their strengths and weaknesses and become the very best retailer they can be.
The Bicycle Retailer Excellence Award requires not only great shopping experiences and expert leadership and staff, but also support for their local community and national cycling advocacy. Each retailer awarded fits these criteria and more. The local bicycle retailer is not only a store, but also a pillar of a community. By being given this award, First Stop Board Barn has proven that they exemplify this ideal.