On January 18, 2016

Speed traps create bad visitor experiences, affect revenue

Dear Editor,

My friend John and I were pulled over in Woodstock, Vt., at 10:30 p.m. New Year’s Eve. John has a Rhode Island license place, therefore, I wasn’t surprised. I have a Massachusetts license plate and was pulled over in Pittsford, Vt., on the 4th of July, 2014. My parents and siblings have Connecticut license plates and have been pulled over in Plymouth, Vt., in years past, too. But now we all know where the speed traps are.

But that’s not the point. I am a former Safe Routes to School Coordinator for Walk Boston, a pedestrian advocacy group. The point is to drive safely, regardless of where you come from, and where you are.

I fought the 4th of July, 2014, speeding ticket and won. I had a folder full of “evidence” that the signage in Pittsford was not up to snuff, the way that it is in Woodstock, Bridgewater, and Plymouth, Vt. Some Vermont towns do an excellent road signage display, which lets you know you are entering a congested area. But it only gets noticed after the fact. Coming from the city, you know that you have pretty much two speed limits—street or highway. In the city you “feel” you are in a congested area because you see pedestrians. In Vermont, a “congested” area is explained to you by a police officer after he pulls you over to give you a ticket. And it needs to be explained further as to what you missed in signage, because road signage is boring!

An engaging way to slow people down would be something like: 1) Adding speed texture in the road when approaching congested areas. 2) Larger than life signage, or shaped signage. 3) Day glow/glow-in-the-dark bumpy post holding speed signage. 4) Being helpful, the sign has a lamp post attached, or a bat house attached.

But none of these suggestions would work if Vermont cost justifies the ticket money they bring in. I analyzed the Ritz Carlton case in my MBA program. I can’t remember the exact figures, but having roughly 5 percent of customers having a bad experience can filter through 50 percent of the potential business, causing an adverse effect in revenue.

Let’s be smart about all of the costs here, and the adverse effect being pulled over by the cops really has.

Best intentions,

Anne Kirby, Milton, Mass., and Killington, Vt.

Do you want to submit feedback to the editor?

Send Us An Email!

Related Posts

Short-term rentals are a scapegoat for every housing issue

June 12, 2024
Dear Editor, Short-term rental owners are not the evil housing tycoons we are sometimes made out to be. Vacation rentals peppered around our state make up just 2.5% of our housing stock yet contribute hundreds of millions of dollars to our state budget in the form of rooms/meals taxes and consumer spending. I’ve lived in Guilford for…

Override Scott’s veto to protect pollinator, ecosystem, public health

June 12, 2024
Dear Editor, In the peaceful farmlands and meadows of Vermont, a silent emergency unfolds. Bees, the heart of our agricultural ecosystem, face unprecedented threats to their survival. Despite Vermont Agency of Agriculture Food and Market reports claiming that bee populations are thriving, beekeepers around the state emphasize the deteriorating health of their colonies. These adverse…

Vermonters deserve affordability, but Gov. Scott has no ‘grand plan’ 

June 12, 2024
By Rep. Rebecca Holcombe Editor’s note: Holcombe is the state house representative for Windsor-Orange 2 and member of the Vermont House Appropriations Committee. She also served as the Vermont Secretary of Education 2014-2018. It’s groundhog day. Governor Scott vetoed the yield bill, again leaving Vermont school districts adrift. The reason: all the school budgets voters…

‘Time we stopped, hey,what’s that sound? Everybody look what’s going down’

June 5, 2024
Dear Editor, The movement to stop Israel’s murderous campaign against Palestinian civilians is up against the entire American military/industrial/congressional complex and assorted American war/death culture allies like AIPAC, The Heritage Foundation, and Fox News. Leaders of the most powerful American institutions and major party presidential candidates Donald Trump and Joe Biden want to continue official…