Vermont calls on local businesses to join holiday shopping campaign

The Vermont Agency of Agriculture and Vermont Dept. of Tourism will highlight local producers and merchants

The Vermont Agency of Agriculture, Food & Markets in collaboration with the Dept. of Tourism will launch a holiday shopping promotional campaign to highlight Vermont producers and merchants. Supported via CARES Act funding, this campaign includes both statewide and regional components across an array of media. Statewide, the campaign will encourage online and brick-and-mortar shopping at Vermont-based merchants. Regionally, the campaign will support online sales of Vermont-made products.

Businesses interested in being considered for inclusion in this promotional campaign must submit an application by Wednesday, Nov. 18 at 5 p.m. You can find the application for both retailers and makers to apply at The application closes on Wednesday and the eligibility criteria is below.

Producers/maker eligibility

  • To be eligible to participate in this program, applicants must:
  • be headquartered in Vermont
  • produce product that: is primarily made/transformed in Vermont, aligns with a product category that is part of this program, is suitable for gifts
  • sell products online
  • be willing and able to offer a 10% discount via a code (to be provided) and be willing to share information about the code’s usage at your online store
  • be able to ship products within the U.S. (There is an exception for products with limited distribution due to federal and/or state regulations.)

Merchants/retailers eligibility

  • To be eligible to participate in this program, applicants must:
  • be headquartered in Vermont, have a physical store location in Vermont,
  • offer products that: are suitable for gifts, align with one or more product categories that are part of this program

For questions please contact Senior Market Development Specialist Lauren Masseria at [email protected]

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