Powdr, owner of Killington and Pico Resorts, and Nokian Tyres announced results for the “Buy a Pass. Plant a Tree. Play Forever.” program that launched in August and pledged to plant a tree for every season pass sold during the promotional period at Nokian Tyres’ partner resorts.
Nokian Tyres, the official tire partner at Copper Mountain, Killington, Mt. Bachelor, Snowbird and Eldora resorts, has teamed up with the organization One Tree Planted to facilitate tree planting projects scheduled for spring 2021. Planting efforts will be focused within the four states of the participating resorts to help mitigate pass holder carbon emissions – including Vermont, Colorado, Oregon, and Utah. On average, a mature tree absorbs carbon dioxide at a rate of up to 48 pounds per year, which means it will sequester approximately 1 ton of carbon dioxide over 40 years. At that rate, the 50,000 trees planted will absorb nearly 50,000 tons of carbon dioxide during their lifetime, countering the emissions of around 9,800 passenger vehicles driven for one year.
Play Forever is Powdr’s corporate responsibility promise to protect the environment and enable participation and, for the 2020/21 season, planting 50,000 trees serves as its largest Play Forever transportation initiative.
“We couldn’t be more thrilled by Nokian Tyres’ support of our Play Forever efforts,” said Laura Schaffer, director of corporate responsibility at Powdr. “Planting trees is one of the best nature-based solutions to restoring forests, sequestering carbon and mitigating the effects of climate change.”