Courtesy of Human Movement
A “Dirty Girl” participant, already covered in mud, scales a large cargo net during a past event.
Expanded Bright Pink partnership and new event tour stops for 2016
The Dirty Girl Mud Run series will again join forces with Bright Pink, the longstanding national charity beneficiary, to launch their 2016 integrated marketing campaign, #FORTHEGIRLS. The focus will be to encourage participants to come together and raise funds for education and preventive actions to save lives from breast and ovarian cancer. Crowdrise, the world’s number one fundraising site for charitable causes, will serve as the fundraising platform, enabling Dirty Girls to reach out to their personal networks and accumulate contributions for the organization. The Dirty Girl Mud Run begins its sixth season on March 3 in San Antonio, Texas, with five new stops.
Dirty Girl Mud Run has vowed to match all donations dollar for dollar up to $50,000 for Bright Pink to hopefully inspire more participants to donate. Upon purchasing an event ticket, participants will be offered the opportunity to create a personalized individual or team fundraising page, where they can monitor their donation progress and compete in city-wide fundraising competitions at each event.
Lindsay Avner, Bright Pink Founder & CEO expressed her excitement, “The women we love deserve a brighter future free from breast and ovarian cancer. By rallying together and fundraising for Bright Pink, the Dirty Girl community has the power to save thousands of lives and truly change the odds.”
For more information on Dirty Girl Mud Run, or to find a run near you, visit www.godirtygirl.com/FORTHEGIRLS or follow along with #FORTHEGIRLS.
About Dirty Girl
Founded in 2011, Dirty Girl Mud Run is an untimed obstacle course that inspires women to run walk, climb, jump and laugh their way to an unabashed sense of accomplishment. Dirty Girl has established itself as the premiere all-female mud run that welcomes abundant laughter, friendship, teamwork and women of all fitness levels. For more information, visit www.godirtygirl.com.
About Bright Pink
Bright Pink® is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.Bright Pink’s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life- threatening stages. Founded by Lindsay Avner in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.
About Human Movement Inc.
Human Movement Inc. (HMM) is a leading active entertainment company that produces world-class mass participatory running races, festivals, triathlons, obstacle races, and outdoor events. Headquartered in Louisville, Colorado HMM was named one of Inc. Magazine’s 500 fastest growing companies and one of Outside Magazine’s “Best Places to Work.” HMM is the latest addition to POWDR Corp’s unique portfolio of businesses that include mountain resorts, action sports camps, content production and media. For more information, please visit www.humanmovement.com or email info@humanmovement.com.
