Electrified scoop trucks to debut at South by Southwest and bring fun to fans across the USA
What’s better than companies who want to preserve the world for future generations, unveiling the ice cream truck of the future? Rolling out two electric “scoop trucks,” a sweet collaboration between Ben & Jerry’s, Vermont’s popular ice cream maker, and Rivian, the all-electric automaker.
Built on the Rivian commercial van, the new Ben & Jerry’s scoop trucks will modernize everything people love about an ice cream truck. Fans will have a chance to check out the new scoop trucks when one debuts at South by Southwest (SXSW) in Austin, Texas, this week.
This alliance brings Ben & Jerry’s to fans with outstanding reliability, performance & reduced environmental footprint.
Following SXSW, Ben & Jerry’s scoop trucks will be hitting the road, bringing good eats and good vibes to the Rivian community across the country, and they will pop up at events in Ben & Jerry’s home state of Vermont. Rivian’s recent announcement launching the Rivian commercial van to businesses across the U.S. has helped make these scoop trucks possible, offering unique solutions to fleet customers looking to transition off fossil fuels into modern, electric commercial solutions.
Part of Ben & Jerry’s mission is to use its operations to positively impact its community and the planet. This alliance will help serve up smiles by bringing a Ben & Jerry’s experience to fans with outstanding reliability and performance, with the added benefit of a reduced environmental footprint.
“Collaborating with the Ben & Jerry’s team to build the next generation of electric scoop trucks has been an incredible experience. It’s one of those projects that just makes the team smile,” said Brian Gase, senior Director of Prototype development at Rivian. “We can’t wait for people to stop by for some ice cream and see it in action for the first time during SXSW!”
“Working with Rivian, an industry leader who is committed to sustainability, is an ice cream dream come true,” said Ben & Jerry’s Sean Slattery, U.S. integrated marketing project lead. “Today, Rivian helped Ben & Jerry’s reduce our reliance on fossil fuels in a small way while making things a little bit cooler… which, as an ice cream company, is extremely difficult to do,” he joked.
With an estimated range of 161 miles, the Rivian commercial vans will allow for more events, more catering gigs, and dishing out more ice cream than ever to Ben & Jerry’s and Rivian’s collective fans.
