At Noah Kahan’s Benefit Concert in Essex Sept. 19, Ben & Jerry’s scooped a very limited-edition flavor: Northern Latte-tude.
Created in partnership between Kahan and Ben & Jerry’s Flavor Gurus, the flavor is a maple latte ice cream with graham cracker cookie dough & graham cracker pieces. Northern Latte-tude is inspired by Kahan, his Vermont roots and his popular song, Northern Attitude.
The limited-edition flavor was created specifically for the benefit concert with the goal to raise funds for Kahan’s mental health initiative, The Busyhead Project, which raises awareness around the importance of mental health, reduces stigmas and provides mental health resources.
“We were more than excited to partner with Noah Kahan to create this flavor,” said Emily Smith, Ben & Jerry’s head of brand innovation. “With Noah being from Vermont and establishing his non-profit The Busyhead Project to support such an important issue that he cares deeply about, we saw tons of fan gratitude for Noah’s Latte-tude, all while doing good.”
Kahan is a Grammy-nominated Vermont singer and songwriter who has exploded from his New England roots into the global mainstream and has been touted as one of this year’s biggest and best new artists. At the core of his music are vulnerable lyrics and an unfiltered yet relatable honesty, as the critically acclaimed artist pens songs straight from the heart and cracks jokes with his signature, self-deprecating sense of humor. Across his three albums and an EP, Kahan has garnered global renown for his singular mix of Folk, Americana, and Rock, landing more than seven billion streams, a 4x Platinum Certification for his hit single “Stick Season,” and collaborations with Post Malone, Kacey Musgraves, Brandi Carlile, Hozier, Gregory Alan Isakov, Gracie Abrams, Sam Fender, Lizzy McAlpine, Zach Bryan, Joy Oladokun, and more. His widely adored, Double Platinum-Certified album, Stick Season, is inspired by his New England roots and earliest musical inspirations—from Paul Simon to Yusuf Islam (Cat Stevens)—conveying a vivid representation of what he loves, fears, and struggles with most passionately. Last year, he also founded The Busyhead Project, a charitable initiative that expands access to mental healthcare and fights the stigma around mental health.
