Goodro Killington to change name, branding

Mountain Lumber and Hardware to debut in the new year

Goodro Killington, Inc. (a.k.a. Goodro Lumber) is in the process of rebranding its assumed business name from Goodro Killington Inc (aka Goodro Lumber) to Mountain Lumber and Hardware.  The business will remain under the ownership of the same four principal partners (Bill Shaw, Cathy Shaw, Seth Shaw and Jenny Shaw) and will continue doing business at the same physical address (4489 US Route 4, Killington) and with the same postal address (P.O. Box 238 Killington, VT 05751).  

Goodro has been an integral part of the community for the past 54 years. While in 1970 it began as a branch of Goodro Lumber in East Middlebury, it has not been affiliated with that store since 2009. The new name and branding will more accurately reflect the local, family-owned nature of the business and its central location in the mountains of Killington

The new assumed business name, “Mountain Lumber and Hardware,” will formally take effect on Jan. 1, 2025. Until that point, the owners will be making changes to its marketing presence, including its logo and website. Please note that it will continue using the formal names Goodro Lumber and Goodro Killington prior to the transition to Mountain Lumber and Hardware upon the new year.

For more information, email Seth Shaw: sshaw@goodrolumber.com.