Okemo pass holders may receive credits
Vail Resorts on April 27 announced its plan to address pass holders’ concerns about last season’s closures and provide them with peace of mind for the future.
“Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “What became clear is that to address last season, a one-size-fits-all approach would not work. That is why we are providing our season pass holders credits based on the number of days they were able to use their pass. Additionally, while we are confident we will have a great upcoming ski and ride season, we understand some people may be nervous about committing to a pass now in this current uncertainty. With that in mind, we are redefining pass protection with our new ‘Epic Coverage,’ free for all pass holders, and extending our spring deadlines to Labor Day to give them the time they need. We truly hope this plan honors our pass holders’ loyalty and provides them peace of mind for future.”
Specifically, Vail Resorts, which owns Okemo Mountain, will issue:
Credits from 20% to 80% to 2019-20 season pass holders, based on the price of their pass, to apply toward the purchase of a 2020-21 season pass of equal or greater value. There will be a minimum credit of 20% for season pass holders, based on the resort closures in mid-March impacting about 20% of the core season. Higher credits will be given for season pass holders who used their pass less than five days. A maximum credit of 80% will be given to those who did not use their season pass at all.
Credits for Epic Day Pass, Whistler Blackcomb Edge Card and Multi-Pack pass holders. For guests with remaining days on their 2019-20 Epic Day Pass, Edge Card or one of the other multi-pack pass products, Vail Resorts will providing a credit for each unused day, up to 80% of the price paid for the pass to apply toward a pass of equal or greater value for next season.
Looking Ahead to the 2020-21 Season: ‘Epic Coverage’ protects buyers
Epic Coverage is free for all pass holders and completely replaces the need to purchase pass insurance, which can cost up to $60 for other passes. It provides for a refund if you have an eligible injury, job loss, or experience other personal events that prevent you from using your pass. It also provides a refund for certain resort closures, including for events like Covid-19, giving you a refund for any portion of the season that is lost.
Extended deadlines
Spring deadlines will be extended to Labor Day. Vail will eliminate its traditional spring purchase deadlines, giving pass holders through Labor Day (Sept. 7, 2020) to use the credits and to lock in 10 Buddy Tickets for next season. If uncertainty continues, it may reassess that deadline again.
For more information visit okemo.com.
