On October 8, 2015

Scenic Route 100 Byway named one of nation’s best scenic drives by USA Today

KILLINGTON — The Scenic Route 100 Byway that winds through Killington, Pittsfield and Rochester has claimed one of the top 10 spots in a national USA Today poll asking readers to vote on the best scenic autumn drive. The byway was named in the list of “10 Best and USA Today Readers’ Choice” results, which were announced Friday, Oct. 2. This latest honor comes just three months after the New York Post named Killington one of the “Top 5 Summer Ski Towns” in the U.S.

USA Today is a multi-platform news and information media company, delivering content across print, digital, social and video platforms. In total, USA Today and usatoday.com reach a combined seven million readers daily.

“This is a distinction with real meaning for us,” said Seth Webb, town manager of Killington and member of the Scenic Route VT Byway Committee. “It tells us that our strategy for marketing our tourism based economy is working by putting us on a national stage. We are thrilled to receive this recognition from the readers of USA Today.”

The Scenic Route 100 Byway is the second largest byway in Vermont and passes through the towns of Andover, Ludlow, Plymouth, Bridgewater, Killington, Pittsfield and Rochester. The collaborative effort to designate the Byway was started in March of 2010 by representatives of the participating towns, spearheaded by leaders from Ludlow and Killington. Killington was also instrumental in the creation of the Crossroad of Vermont Byway designation of Route 4 between West Rutland and Hartford. Byways designation can be used to help market a region and attract new travel, tourism and grant dollars.

Byways are a valuable asset for the region for many reasons. Designation as a Byway attracts new travel, tourism, and grant dollars to the region. The Vermont Byways program also serves to protect and enhance the recreational, scenic, historical and cultural qualities of the areas through which these Byways pass.  The program is also a strong marketing tool at the local and state level to assist with tourism development.

For more information about Vermont byways visit www.vermont-byways.us/Route_100.

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