Local News

Regional marketing initiative kicks off at estate tasting event, Friday

RUTLAND COUNTY—The Killington Valley Initiative, a part of the Regional Marketing Initiative, which involves Rutland County communities, towns and businesses, is set to release its first promotional video on July 14 at the Killington Wine Fest, at Killington Resort during the estate tasting at the Peak Lodge.

The program is designed to showcase mountain biking services in the region, which supports tourism promotion, or the “Killington Valley Initiative.” Along with the “tourism” segment several other initiatives have blossomed over time as discussions and support grew to expand upon the region’s marketing efforts. Programs directed to the “quality of life in Rutland County” along with a “workforce recruiting message” sprang from on-going discussions. Each segment now has an effort to drive awareness. A marketing firm, Mondo Mediaworks, has been retained to help drive the regional marketing campaign and is now in process of developing creative elements to be unveiled in the very near future.

Local dignitaries, business and community leaders will be in attendance to celebrate the inaugural event at Killington. Distinguished guests will be in attendance to help celebrate this effort. Mike Solimano, Lyle Jepson and Rutland Mayor David Allaire, will MC the event and kick off the countywide effort which will position Killington Valley in the Northeast as a regional mountain bike and adventure center.

Lyle Jepson, dean of entrepreneurial programs at Castleton University and executive director at Rutland Economic Development Corporation, said: “This is very exciting for everyone that has been involved in this effort, an effort that has and will engage and support all of Rutland County’s communities. The initiative is the culmination of months of hard work and collaboration and is a launching point as we join the resources of the Killington Valley region to promote and grow the communities of Rutland County. We are so looking forward to our full reveal of our video at Killington this July.”

“As the Regional Chamber and the intersection between the community and business, we are thrilled to be launching the first of many campaigns to bring people to our area. This collaboration between municipalities, business and nonprofit organizations is making great strides in addressing the workforce needs as well as supporting the growth and vitality of business in our area” said Mary Cohen, executive director of the Rutland Region Chamber of Commerce.

During the celebration many will be in attendance to roll out the effort. Media is cordially invited to join us during the ceremony. The general public is also invited to the event which is included in the tasting. Transport to the ticketed event and the second highest peak in Vermont will start at 5:45 p.m.

For more information or to purchase tickets visit killingtonwinefestival.com. For more information on the Killington Valley marketing Initiative visit killingtonvalley.com.

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