News Briefs

LPCTV kicks off rebranding effort

LUDLOW—After serving the Black River Valley and the Okemo region for the past 16 years as LPCTV (Ludlow-Plymouth-Cavendish TV), the community TV station and media education center has decided to re-brand itself as Okemo Valley TV, in order to better reflect its mission and strengthen its identity. At its annual meeting on June 22, Board of Directors President Sharon Combes-Farr announced the change. The new name will be made official this fall, but the announcement was made early in order to give community members the chance to get involved with the re-branding effort.

“We are here, first and foremost, to serve the community”, said LPCTV Executive Director Patrick Cody. “For us that means, to the extent possible, we want the community to have a say in who we are and what our identity is. And it all starts with a name and the logo.”

The new name was chosen based on local input, through an online survey, and now the station has created an opportunity for community members to help create its new look. Combes-Farr announced a logo design contest, through which community members are invited to submit their own designs for Okemo Valley TV. As an extra incentive, there will be a $250 cash prize awarded to the winning entry.

The deadline has been extended to September 30. Anyone interested in learning more about the contest should contact Patrick Cody for details, by calling 802-228-8808 or emailing

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