In 1983, U.S. Congress passed a joint resolution establishing
National Travel and Tourism Week (NTTW). In support, President
Ronald Reagan signed a Presidential Proclamation urging citizens to
observe the week with "the appropriate ceremonies and activities."
The tradition is celebrated the first full week of May and paves
the way for people to gather nationwide to spread the word of
Thirty years later, travel is more relevant than ever. Travel
has profound impacts on our national and our state economies, as
well as businesses and Americans' personal lives. Therefore, the
U.S. Travel Association has established a multi-year campaign,
called Travel Effect, which sets out to conduct and deliver
research proving the benefits of travel.
This research not only confirms what we have long known - that
travel is good - but also provides a new way to spark meaningful
conversations with elected officials. Policymakers can now see
concrete evidence supporting the power of travel, and it is the job
of every travel industry employee and every traveler to ensure that
they receive this critical message.
When travelers go on vacation, their thoughts rarely stray to
the effects that the trip has on local and national
In 2012 alone, travelers spurred $2 trillion in spending, which
results in $129 billion in tax revenues. This spending also
supports 14.6 million American jobs.
Here in Vermont, travel generates $274.5 million in tax revenue
and supports 37,910 jobs.
Travel supports small businesses, puts people to work and
remains the number one American export. While the bulk of this
impact is from leisure travelers on vacation, business travel is a
significant contributor to the U.S. economy. Business travel, which
includes sales trips, meetings, conventions and incentive trips, is
responsible for $246 billion in spending and 2.3 million American
National Travel and Tourism Week, May 4-12, is an opportunity
for people to gather nationwide to recognize travel's many
contributions. The value of out-of-town visitors, your next
business trip or well-earned vacation means a lot to our local
communities, Vermont and the nation's economy… and that in many
ways is the Travel Effect.
VDTM's mission is to promote Vermont's travel, recreation,
cultural and historic attractions, as well as the state's goods and
services, in coordination with public and private sector partners
and to market to a global audience in a manner consistent with the
values and traditions of the state for the economic benefit of all
Megan Smith is a resident of Mendon, Vt.
and the Commissioner of the Vermont Dept. of Tourism and Marketing