The Mountain Times

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Vermont Adaptive names two new staffers to team

KILLINGTON - Erin Fernandez, executive director of Vermont Adaptive Ski and Sports, recently announced the addition of two new staff members to her team. Kim Jackson has been named the new director of outreach and communications for the organization, the largest year-round disabled sports non-profit organization in Vermont.

Heather Timins has been hired to manage the winter programs at Bolton Valley and summer programs in northern Vermont including the Burlington waterfront and bike path.

"Kim has handled Vermont Adaptive's communications and marketing for the past five years as a consultant and has now joined our staff year-round," said Fernandez. "Outreach will be added to her plate as well, as she continues to cultivate our brand and culture with participants, volunteers, donors and sponsors. We are thrilled to bring Kim's experience and industry knowledge into the fold. Heather's background with wounded veterans and AmeriCorps will only add to the programming she'll be executing at her various locations. Bringing these two onto the team only strengthen the depth of resources we now have to provide more programming and training for people with disabilities."

Prior to arriving at Vermont Adaptive, Jackson owned a marketing and PR consulting business, representing companies in the outdoor and ski industries as well as in general tourism and marketing. Her work spans from writing hard and feature news stories for the Boston Globe and The Gloucester Daily Times, to being the PR director and communications manager for a large corporation in Boston and for Killington Resort, where she developed and managed all press materials and media relations campaigns as well as general marketing initiatives and ghostwriting.

She has placed stories in the New York Times, the Wall Street Journal, the Boston Globe, and the Boston Herald, and Sports Illustrated plus in hundreds of local, regional and national publications as well as social media outlets representing Killington Resort, Ascutney Mountain Resort, Bolton Valley Ski Area, Killington Mountain School, the Snowed Inn and Vermont Adaptive. She holds a B.A. in journalism from the University of New Hampshire and is an avid skier. Jackson will handle all marketing production, communication and outreach for Vermont Adaptive. She can be reached at pr@vermontadaptive.org.

Timins is a Certified Therapeutic Recreation Specialist and adaptive sports enthusiast. Most recently transitioning from working at Wounded Warrior Project to Vermont Adaptive Ski and Sports, she brings six years of adaptive sports experience, over three years of professional nonprofit work and a lot of positive energy. She is a University of New Hampshire graduate in Therapeutic Recreation, AmeriCorps VISTA alum and Certified Therapeutic Horseback Riding Instructor through PATH Int'l. During her free time, she is hiking, rock climbing, biking, snowboarding, volunteering or spending time with loved ones.

Timins is responsible for all winter programming at Bolton Valley including skiing and snowboarding. During the warmer months, she will manage all summer programming in Burlington, Waterbury and points north, including sailing and paddling, biking, hiking, tennis, rock climbing, and group outings. She can be reached at truenorth@vermontadaptive.org.
For more information, visit www.vermontadaptive.org.