updated
Fri, Mar 30, 2012 08:17 AM
Ben & Jerry's global free cone day on Tuesday, April 3
Every year since 1979 Ben & Jerry's fans have asked
the same question: "Why? Why do you give away free ice cream on
your anniversary?" The answer hasn't changed since that fateful day
to celebrate the ice cream maker's first year of business.
Cofounders Ben Cohen and Jerry Greenfield created Free Cone Day as
a "thank you" to the community that supported their business. While
a lot has changed in the last 34 years, the company has never
failed to hold the annual giveaway to throw open the doors and
continue the tradition.
While Ben & Jerry's continues the time-tested annual Free Cone
Day event, the company is bringing a taste of something new to the
table with its most recent product line: Greek Frozen
Yogurt.
The brand new line, offered in four different flavors in Scoop
Shops, is sure to catch the eye of some Free Cone Day attendees.
The company uses real Greek yogurt - which is made through a
traditional straining process - leaving a thicker, creamier and
smooth product which has been all the rage in the refrigerated
aisle. These all new, really Greekin' good flavors include:
• Raspberry Fudge Chunk: Raspberry Greek
Frozen Yogurt with Fudge Chunks
• Banana Peanut Butter: Banana Greek Frozen
Yogurt with Peanut Butter Swirls
• Blueberry Vanilla Graham: Blueberry &
Vanilla Greek Frozen Yogurts with Graham Cracker Swirls
• Vanilla: Vanilla Greek Frozen
Yogurt
"There is nothing else in the world like Ben & Jerry's Free
Cone Day," said the progressive ice cream maker's CEO Jostein
Solheim who, like other Ben & Jerry's employees, happily grabs
a scoop and jumps behind the lines to serve up Vermont's Finest
every year. "We're fortunate to have the most passionate and
supportive fans in the world; it is our honor to continue the more
than 30 year tradition to say thanks with a day of free ice cream
once again."
There's something very special about Ben & Jerry's Free Cone
Day. Often the queue lines snake around the block as hungry and
eager fans clamor for a taste of one of Ben & Jerry's iconic
flavors, like Cherry Garcia and Chocolate Chip Cookie Dough, or
sample a brand new offering, such as the Greek Frozen Yogurt. More
people are enjoying Ben & Jerry's Free Cone Day today in more
far away places as the Scoop Shops number approximately 800 around
the globe from Europe to Asia and back to North America. Fans are
more than willing to be a part of something fun, and seem to enjoy
their just desserts from the company with a bottom line that is
measured more than just by financial profit. Ben & Jerry's ice
cream lovers come and enjoy the scene, the energy and the good
vibe.
Log on to www.benjerry.com to find the closest
participating Scoop Shop near you.
About Ben & Jerry's
Ben & Jerry's produces a wide variety of super-premium ice
cream and ice cream novelties, using high-quality ingredients
including milk and cream from family farmers who do not treat their
cows with the synthetic hormone rBGH. The company states its
position on rBGH* on its labels. Ben and Jerry's products are
distributed nationwide and in selected foreign countries in
supermarkets, grocery stores, convenience stores, franchise Ben
& Jerry's Scoop Shops, restaurants and other venues. Ben &
Jerry's, a Vermont corporation and wholly-owned subsidiary of
Unilever, operates its business on a three-part Mission Statement
emphasizing product quality, economic reward and a commitment to
the community. Contributions made via the employee-led Ben &
Jerry's Foundation in 2011 totaled $1.98 million. Additionally, the
company makes significant product donations to community groups and
nonprofits both in Vermont and across the nation. The purpose of
Ben & Jerry's philanthropy is to support the founding values of
the company: economic and social justice, environmental restoration
and peace through understanding, and to support our Vermont
communities. For the full scoop on all Ben & Jerry's Scoop Shop
locations and fabulous flavors, visit www.benjerry.com.
*The FDA has said no significant difference has been shown and no
test can now distinguish between milk from rBGH treated cows and
untreated cows. Not all the suppliers of our other ingredients can
promise that the milk they use comes from untreated cows.
(BUSINESS WIRE)
